
The root problem
It's not your shower. It's the towel.

Thin towels go stiff and scratchy after a few washes.
Fabric softener makes it worse. It coats the fibres and flattens the pile.
Start with a thicker pile, and wash it right.
A deep coral fleece pile feels soft from the first use. Wash it warm without softener and dry it low, and it stays softer for longer.
How it stays soft
Wash. Skip softener. Dry low.

Plush, soft pile.
A thick fleece pile that feels soft straight out of the wash.

Easy to keep tidy.
Rolls and stacks neatly on a shelf or in a basket.
The part you'll notice
The towel you reach for first.
Warm from the shower, wrapped in something soft. Not the scratchy one at the back of the cupboard.


Illustrative photos.
Get my soft towelSoft where it counts.
| Fleece towel | Thin cotton | Waffle | |
|---|---|---|---|
| Plush feel | ✓ | — | — |
| Light to dry | ✓ | ✓ | ✓ |
Compared by towel type, not brand.
Wash. Dry. Use.
- Wash before first use with similar colours.
- Skip fabric softener; it flattens the pile.
- Tumble dry low or line dry.
Honest expectations.
Wash separately the first time.
Made for
Soft towels for the whole bathroom.




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Your towel
Pick 1, 2 or 4 towels.
Every order includes the free Soft Towel Care Card.
How to wash, dry and store a fleece towel so it stays soft. Ready to download now, no email needed.
Download the PDF ↓- Free Soft Towel Care Card with every order
- One-time purchase. No subscription.
- Tracked delivery
Free shipping on orders over $59. Orders are processed within 1-3 business days. Once shipped, you'll receive a tracking number via email so you can follow your package home. United States: 5-10 business days. Canada: 7-14 business days. International: 10-21 business days.
Small fixes, described plainly.
Minimaruu sells practical fixes for everyday things. We describe each product plainly, including what it can't do, so you know what to expect.
Damaged or wrong item? Contact us and we'll make it right.
Questions people ask before buying
Will it shed?
A little lint in the first wash is normal for fleece. Wash it separately the first time.
How do I wash it?
Machine wash warm with similar colours, no fabric softener, tumble dry low or line dry.
Why no fabric softener?
It flattens the fleece pile, so the towel feels less soft.
Does it feel like a cotton towel?
No. Fleece dries skin differently from heavy cotton. It feels plush and soft rather than thick and heavy.
What's in the box?
1, 2 or 4 towels, depending on the option you pick.
How long does delivery take?
Orders are processed within 1-3 business days. Once shipped, you'll receive a tracking number via email so you can follow your package home. United States: 5-10 business days. Canada: 7-14 business days. International: 10-21 business days.
What does shipping cost?
Free shipping on orders over $59.
Can I return it?
We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. To be eligible for a return, your item must be in the same condition that you received it, unworn or unused, with tags, and in its original packaging. You’ll also need the receipt or proof of purchase.
Here before and after your order
A real question? Talk to us.
Not sure how many to get, how to wash it, or where your order is? Send us a message and we will help.
service@minimaruuvip.comPick 1, 2 or 4 towels
A soft towel waiting after every shower.
Get my towelFree shipping on orders $59+